Interview: Craig Pintens (LSU)

by Ryan Erisman on July 19, 2010

Moving and changing schools is a reality for many working in the college sports marketing profession. Craig Pintens, the Assistant Athletic Director/Marketing at LSU (follow him @LSUPintens) went through a move like this less than a year ago when he moved from Marquette to LSU. Craig was nice enough to answer some questions about his move in hopes that others might make a smooth transition as well.

Q. Thanks for taking the time to do this interview Craig. Changing jobs and moving to a different school is a situation that almost everyone with a career in college sports marketing will be faced with at some point. After spending 5+ years at Marquette what led to you eventually landing at LSU? [click to continue…]

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2010 UCF Football Renewal Brochure

July 13, 2010

This year we were lucky enough (again) to work with UCF on their football season ticket renewal mailing. This is the second year in a row we worked on this campaign for UCF Football. You can read about the campaign we did for them last year here: The Making of the 2009 UCF Football Renewal [...]

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FSU Football 10-Page Renewal Brochure Campaign

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A few weeks back you may have seen my post on the Florida State email campaign we did for their Season Ticket and Booster Renewal campaign. Well that was just the first touch of a multi-touch communication schedule that we came up with for FSU.
The second communication in the multi-touch campaign was a 10 page [...]

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Florida State Football Ticket Renewal and Booster Membership Campaign – Part 1

February 15, 2010

A few weeks ago we launched an ambitious campaign on behalf of Seminole Boosters and FSU Athletics to jump start their season ticket renewals and booster pledges for 2010. The campaign kicked-off on national signing day with an email blast to more than 60,000 people, a personalized website, and a personalized video with messages from [...]

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LSU Basketball Marketing Campaigns

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Towards the end of 2009 we completed campaigns for LSU Men’s and Women’s basketball programs. These campaigns are a great example of how schools can get more mileage out of their marketing budgets by pooling their campaigns.
By printing and sending both the men’s and women’s direct marketing campaigns at the same time, LSU was able [...]

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2010 Season Ticket Renewal Campaigns

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Bowl season is over and a lot of schools are working on, or at least thinking about working on, season ticket renewals for football. At Replay Marketing we have several renewal marketing package options to consider based on your specific needs.
Check out the example packages below. These can be customized to fit your needs, and [...]

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Use Large Window Envelopes to Get Attention and Get Opened

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Rule #1 of Direct Mail: Get the mail opened.
We’ve known for years that using large window envelopes leads to higher mail open rates. That’s why most of the direct mail campaigns we do for schools make use of a 6 x 9 large window envelope which allows the creative as well as the school branding [...]

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3 College Sports and Alumni Marketing Trends To Watch For In 2010

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As we wind down the year its time for everyone to come out with their “Top 10 this” or “Best 5 that” type lists. In the spirit of looking forward (because GREAT things are ahead of us in 2010) here are three trends to watch for and implement in college sports, development/booster, and alumni marketing [...]

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Asking For Donations In A Challenging Economy

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There is a fantastic article in the December 2009 issue of Athletic Business titled “The Gift Box” that discusses the importance of the development profession to athletic departments, especially in today’s tough economic climate. The article highlights both successes and setbacks that schools and athletic development professionals are experiencing today.
The article focuses on how Tim [...]

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What Matters Now

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Update: Jason Peck has also released an ebook today titled “Sports and Social Media Predictions 2010.” It features “16 smart people and thought-leaders who have graciously shared their opinions, thoughts and predictions for sports and social media in 2010.” Go check it out if you work in collegiate athletics and wonder what’s coming up next [...]

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