Florida State Football Ticket Renewal and Booster Membership Campaign – Part 1

by Ryan Erisman on February 15, 2010

A few weeks ago we launched an ambitious campaign on behalf of Seminole Boosters and FSU Athletics to jump start their season ticket renewals and booster pledges for 2010. The campaign kicked-off on national signing day with an email blast to more than 60,000 people, a personalized website, and a personalized video with messages from both Christian Ponder and Jimbo Fisher. This is just the first touch in an integrated, full on blitz that we have planned with FSU in the coming months. [click to continue…]

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LSU Basketball Marketing Campaigns

January 11, 2010

Towards the end of 2009 we completed campaigns for LSU Men’s and Women’s basketball programs. These campaigns are a great example of how schools can get more mileage out of their marketing budgets by pooling their campaigns.
By printing and sending both the men’s and women’s direct marketing campaigns at the same time, LSU was able [...]

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2010 Season Ticket Renewal Campaigns

January 8, 2010

Bowl season is over and a lot of schools are working on, or at least thinking about working on, season ticket renewals for football. At Replay Marketing we have several renewal marketing package options to consider based on your specific needs.
Check out the example packages below. These can be customized to fit your needs, and [...]

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Use Large Window Envelopes to Get Attention and Get Opened

December 30, 2009

Rule #1 of Direct Mail: Get the mail opened.
We’ve known for years that using large window envelopes leads to higher mail open rates. That’s why most of the direct mail campaigns we do for schools make use of a 6 x 9 large window envelope which allows the creative as well as the school branding [...]

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3 College Sports and Alumni Marketing Trends To Watch For In 2010

December 21, 2009

As we wind down the year its time for everyone to come out with their “Top 10 this” or “Best 5 that” type lists. In the spirit of looking forward (because GREAT things are ahead of us in 2010) here are three trends to watch for and implement in college sports, development/booster, and alumni marketing [...]

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Asking For Donations In A Challenging Economy

December 16, 2009

There is a fantastic article in the December 2009 issue of Athletic Business titled “The Gift Box” that discusses the importance of the development profession to athletic departments, especially in today’s tough economic climate. The article highlights both successes and setbacks that schools and athletic development professionals are experiencing today.
The article focuses on how Tim [...]

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What Matters Now

December 14, 2009

Update: Jason Peck has also released an ebook today titled “Sports and Social Media Predictions 2010.” It features “16 smart people and thought-leaders who have graciously shared their opinions, thoughts and predictions for sports and social media in 2010.” Go check it out if you work in collegiate athletics and wonder what’s coming up next [...]

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Digital Experiences Matter in Collegiate Marketing

November 24, 2009

There is a new report on digital marketing making the rounds and after reading it I thought it was important enough that everyone involved in alumni or college sports marketing should take some time to read.
FEED: The 2009 Razorfish Digital Brand Experience Report is an annual study charting how technology is changing the way consumers [...]

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Featured Photo Friday: Penn State Whiteout Field Shot

October 30, 2009

Stadium and Field shots are typically the biggest sellers as far as personalized photos go and this personalized Penn State Nittany Lion “whiteout” field shot is no exception. It was one of the first field shots we ever completed and remains one of the best sellers to this day.
Field shots are also very effective at [...]

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3 Things Alumni Associations Can Learn From Magazine Publishers

October 30, 2009

In a parallel universe, I am sometimes hired by magazine publishers as a copywriter for subscriber acquisition and retention packages. While this in no way shape or form makes me an expert on such things, it has given me some insight into the various tactics that magazine publishers use to gain new subscribers and retain [...]

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