Bowl season is over and a lot of schools are working on, or at least thinking about working on, season ticket renewals for football. At Replay Marketing we have several renewal marketing package options to consider based on your specific needs.
Check out the example packages below. These can be customized to fit your needs, and we suggest adding additional communications such as email reminders. When incorporated into your direct mail campaign, these can be done at very low cost, but can have a big impact on your response and conversions.
We will design your emails to have the same rich personalization as your mail piece. Remember that multi-touch campaigns increase your chances of a response significantly.
If you have any questions about the campaigns below, including pricing and other specifics contact me here or give me a call at 386-271-3082.
Personalized Postcards -See postcards we did for UNC
Certainly the least expensive option, but with great imagery and rich personalization these can be effective in marketing tickets, especially as a reminder to those who have received their renewal information but have not yet bought their tickets.
8.5 x 11 and 8.5 x 13.75 Folded Letter Package -See examples we did for UCF and Wisconsin
These give you much more room to communicate with your fans and convince them that now is the time to renew. These packages include an optional 5 x 7 personalized photo, white 6 x 9 large window envelope (see why?), the outside of the folded letter has personalized image to show through window and a standard 1-color reply envelope for those who may want to renew their season tickets by mail.
8-page Booklet Renewal Package – See example we did for Duke Football
This package is the cream of the crop and gives you plenty of room to communicate everything you need to. You can have a personalized letter from Coach, stadium seating chart and parking diagram, schedule, hospitality and group ticket information, booster club message and more.
Perhaps the best feature about this package is the integrated ticket renewal form. Using your data, we will make this piece uniquely personalized for each of your fans by including their specific ticket information such as location, ticket quantity and pricing right on the form inside the mail piece.
