Alumni Marketing Case Study

by Ryan Erisman on November 24, 2008

Wanted to post this case study based on a marketing campaign we did recently for Auburn. No matter what kind of campaigns you might have coming up, and no matter if you’re selling tickets or memberships, you need to be creative and interesting in the eyes of your audience. These days folks are deciding whether they want to get rid of cable TV, or cut out the weekly night out for dinner and drinks. You need to do an extra good job of convincing them they should still spend money with you.

Hopefully you can get some good ideas from this case study.

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