NAADD presented a webinar yesterday on the topic of planned giving as it relates to college athletic program development. The webinar was sponsored by Paciolan and hosted by their own Craig Ricks.

Presenters included Jerry F. Smith of J.F. Smith Group, and Steven Farmer, the Director of Capital Support at the University of Georgia.

Jerry presented on how the graying of America, and the huge wealth transfer that will happen in the next several years, could impact athletic development. Jerry gave several examples of how to engage potential donors in a one-on-one way, as well as tips for development directors on how to spot an ideal planned giving contributor.

Steven gave an inside look at what UGA hopes to accomplish with their “Georgia Always” program that will launch in July, and shared ways that the University of Georgia balances annual giving with planned giving strategies to benefit the program over the long-term.

The webinar recording is available here.