It’s no secret that schools across the country are in cost-cutting mode. One of the big budget expenses under intense scrutiny at most NCAA Schools is the printing and distribution of athletic media guides. My company has just announced an innovative way for athletic departments to drastically reduce their media guide expenses.
You can read the “Official” release below. We will be at NACDA in Orlando June 17-19 and at CoSIDA in San Antonio, Texas June 21-25, so if you will be attending either event let me know and we can schedule a time to meet.
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Replay Marketing: A partnership between Replay Photos and DME. Replay Photos is a leader in collegiate photo, image, and content products. Replay is a trusted and proven online framework for hundreds of colleges and universities. DME is an experienced leader in direct marketing and digital product production. DME remains the standard for high quality digital print fulfillment.
On-Demand Media Guide Program
Replay Marketing is pleased to introduce the On-Demand Media Guide Program. As collegiate athletic departments increasingly look for ways to trim annual budgets while still delivering high quality information and assets to its audience, Replay Marketing has stepped in to provide two significant value options for today’s athletic department.
On-Demand Media Guide Purchasing
Replay Marketing’s On-Demand model allows athletic department to purchase only the quantity that you feel you need for each specific sport, when you need it!
Currently athletic departments are still in the publishing business for media guides. Control your cost outlay through our On-Demand Model.
No Minimum Orders: From 1 to 5,000 our on-demand model works for athletic departments. Eliminate waste. Yes, eliminate the word “obsolescent” and boxes of media guides from under your desk. And for an added twist incorporate Personalization. You can provide us a data file of alumni or boosters that you would like to receive a personalized media guide and we will deliver the personalized media guide as part of our production…on-demand.
Consumer On-Demand Purchasing Program
Consumers still want to own, hold, and read athletic media guides. Give them that ability while turning your media guide program into a pure revenue model. Push your consumers to purchase their media guide from your athletic site.
Utilizing Replay Photos trusted online framework, we will brand a media guide purchasing site for your fans that links from your current athletic site. There are no costs to the athletic department for this powerful delivery. You receive revenue each time a consumer purchases a media guide.
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If you’d like more information on this program, contact me at:
Ryan Erisman
Replay Marketing
(386) 271-3082
ryan.erisman@dme411.com
