Some of you may be looking for college sports marketing campaign ideas so I wanted to share a ticket campaign with you that we just did for Duke athletics.
Basically its an 8-page booklet that includes various messages including the football renewal form. The highlight of the piece is the level of personalization throughout and we also included a keepsake 5 x 7 photo for each recipient of “their” locker.
The piece is completely variable, with the person’s name mentioned throughout the piece, and even has their specific ticket information printed in the booklet.
Some screen shots of the piece are posted below.
Lots of folks talking about receiving the piece on the Duke message boards and Duke is getting a lot of calls on the piece.
If you make decisions about the sports marketing campaigns at your school, I’d be happy to send you a printed sample and pricing associated with this piece. Just email with an address where I should send.
My name is Ryan Erisman and I'm a founding team member at Replay Marketing. This is my blog about college sports and alumni marketing.
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