The morning started with the convention keynote session with Jerry Jones (Owner of the Dallas Cowboys).

This was followed by 6 options for open forums. We attended the Big Six Basketball Marketing open forum which was moderated by Todd Goodale (Associate Director of Athletics for Marketing and Video Services at the University of Virginia) and Craig Pintens (Assistant Director of Athletics for Marketing at Marquette University).

We’ll post a wrap up of this session soon along with the E-marketing and Season Ticket Marketing breakout sessions we attended on Day 1.

The NACMA Awards presentation was held late morning on Day 2 followed by the James J. Corbett Awards Luncheon emceed by Desmond Howard of ESPN.