Everyone is looking for ways to save on their marketing costs, and rightfully so. But sometimes this is hard to do without either sacrificing the quality of your marketing or the quantity (amount of people you can reach).
One tactic that a lot of companies and organizations are using that can easily be copied by college athletic, alumni, and booster organizations is to do what are called “co-mailings”. As the name suggest this is simply partnering up with another organization (either internal or external…but could be both) and communicating your marketing messages in the same mail package.
This works best for decent size mail packages where there is a lot of real estate to get everyone’s messaging across. You probably want to stay away from things like post cards in this case.
A recent example of a co-mailing we did was for the NC State Alumni Association and the Wolfpack Club (NC State’s Booster Organization). They have worked together on similar initiatives in the past, so this process was pretty simple. They even had a joint offer where the ask was to pay one fee and become a member of both.
The Wolfpack Club and Alumni Association gave us a selection of field shots that they wanted personalized for the outside of the mail piece. They used a field shot with the band spelling out each recipients first and last name on the field.
They were able to further reward their target audience through our partnership and affiliation with Replay Photos. In addition to the 5 x 7 personalized photo included in the mail piece, each recipient was also able to visit a special website and obtain a code for a free 9 x 12 photo. This is just another advantage of working with us and its a great way to reward and/or incentivize your audience.
You can see what the final piece looked like below, but if you’d like more information on how a co-mailing could help you save on costs but still be effective in communicating with your target audience, give me a call or send me an email.
Outside of mail piece with personalized field shot
Inside of mail piece
