Featured Photo Friday: Tennessee Basketball Locker Shot

October 23, 2009

This week’s featured photo is a first for us, and I’m not sure if there’s anybody else in the world who has done this. Not only is the Tennessee basketball shooting shirt/jersey personalized…but so is the reflection in the mirror!
Check it out below and if you know someone who might love this, the holidays are [...]

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Wisconsin Football Premium and Club Seating Campaign

October 22, 2009

Personalized marketing is a great way to strike a chord with your prospects, but especially those who you want to make feel a little extra special. Season ticket holders, as well as fans who regularly purchase premium tickets and suites come to mind as a great target audience for this type of communication.
A few months [...]

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Featured Photo Friday: Oklahoma Locker Shot

October 16, 2009

With the Red River Rivalry in full effect this weekend I thought it would be a good idea to feature one of our best selling personalized photos, the Oklahoma Football Locker Shot. The shot below is available for purchase at Replay Photos.
After seeing this shot and how great it turned out, lots of other schools [...]

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NCSU Alumni and Boosters Cut Direct Mail Costs With a CoMailing

October 14, 2009

Everyone is looking for ways to save on their marketing costs, and rightfully so. But sometimes this is hard to do without either sacrificing the quality of your marketing or the quantity (amount of people you can reach).
One tactic that a lot of companies and organizations are using that can easily be copied by college [...]

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Stacking The Cool To Sell More Tickets

September 8, 2009

There’s a concept in the internet marketing world called “Stacking The Cool” that is used to sell more products, whatever those products happen to be. If applied creatively, I think the concept of stacking the cool can be used by college athletic ticket offices to sell more tickets.
Stacking the cool is best described as offering [...]

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NC State Football Video Marketing

August 19, 2009

Playing a little catch-up on posts here. We’ve been slammed busy with sports and alumni marketing campaigns for schools and we are so thankful for the opportunities we’ve had and the great people we’ve been able to work with. I think what we do has to be right up there among the best jobs in [...]

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The Power of Who Book Review

July 6, 2009

During my trip to CoSIDA in San Antonio I read Bob Beaudine’s new book, The Power of Who. I actually first came across this book at my local bookstore while I was looking for a book titled The Power of Less. I was interested in The Power of Who simply because of Bob’s bio on [...]

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UNC Baseball Integrated Marketing Campaign

June 15, 2009

As I write this, the UNC Baseball team is competing in the College World Series in Omaha. Earlier this year we had the pleasure of working with UNC to pull off a marketing and awareness campaign to announce the opening of the redesigned Boshamer Stadium and to promote ticket sales.
The campaign included a personalized email [...]

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Duke Football Personalized Marketing Campaign

May 15, 2009

Some of you may be looking for college sports marketing campaign ideas so I wanted to share a ticket campaign with you that we just did for Duke athletics.
Basically its an 8-page booklet that includes various messages including the football renewal form. The highlight of the piece is the level of personalization throughout and we [...]

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On-Demand College Sports Media Guides

May 14, 2009

It’s no secret that schools across the country are in cost-cutting mode. One of the big budget expenses under intense scrutiny at most NCAA Schools is the printing and distribution of athletic media guides. My company has just announced an innovative way for athletic departments to drastically reduce their media guide expenses.
You can read the [...]

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