Digital Experiences Matter in Collegiate Marketing

November 24, 2009

There is a new report on digital marketing making the rounds and after reading it I thought it was important enough that everyone involved in alumni or college sports marketing should take some time to read.
FEED: The 2009 Razorfish Digital Brand Experience Report is an annual study charting how technology is changing the way consumers [...]

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Featured Photo Friday: Penn State Whiteout Field Shot

October 30, 2009

Stadium and Field shots are typically the biggest sellers as far as personalized photos go and this personalized Penn State Nittany Lion “whiteout” field shot is no exception. It was one of the first field shots we ever completed and remains one of the best sellers to this day.
Field shots are also very effective at [...]

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3 Things Alumni Associations Can Learn From Magazine Publishers

October 30, 2009

In a parallel universe, I am sometimes hired by magazine publishers as a copywriter for subscriber acquisition and retention packages. While this in no way shape or form makes me an expert on such things, it has given me some insight into the various tactics that magazine publishers use to gain new subscribers and retain [...]

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Featured Photo Friday: Tennessee Basketball Locker Shot

October 23, 2009

This week’s featured photo is a first for us, and I’m not sure if there’s anybody else in the world who has done this. Not only is the Tennessee basketball shooting shirt/jersey personalized…but so is the reflection in the mirror!
Check it out below and if you know someone who might love this, the holidays are [...]

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Wisconsin Football Premium and Club Seating Campaign

October 22, 2009

Personalized marketing is a great way to strike a chord with your prospects, but especially those who you want to make feel a little extra special. Season ticket holders, as well as fans who regularly purchase premium tickets and suites come to mind as a great target audience for this type of communication.
A few months [...]

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Featured Photo Friday: Oklahoma Locker Shot

October 16, 2009

With the Red River Rivalry in full effect this weekend I thought it would be a good idea to feature one of our best selling personalized photos, the Oklahoma Football Locker Shot. The shot below is available for purchase at Replay Photos.
After seeing this shot and how great it turned out, lots of other schools [...]

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NCSU Alumni and Boosters Cut Direct Mail Costs With a CoMailing

October 14, 2009

Everyone is looking for ways to save on their marketing costs, and rightfully so. But sometimes this is hard to do without either sacrificing the quality of your marketing or the quantity (amount of people you can reach).
One tactic that a lot of companies and organizations are using that can easily be copied by college [...]

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Stacking The Cool To Sell More Tickets

September 8, 2009

There’s a concept in the internet marketing world called “Stacking The Cool” that is used to sell more products, whatever those products happen to be. If applied creatively, I think the concept of stacking the cool can be used by college athletic ticket offices to sell more tickets.
Stacking the cool is best described as offering [...]

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NC State Football Video Marketing

August 19, 2009

Playing a little catch-up on posts here. We’ve been slammed busy with sports and alumni marketing campaigns for schools and we are so thankful for the opportunities we’ve had and the great people we’ve been able to work with. I think what we do has to be right up there among the best jobs in [...]

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The Power of Who Book Review

July 6, 2009

During my trip to CoSIDA in San Antonio I read Bob Beaudine’s new book, The Power of Who. I actually first came across this book at my local bookstore while I was looking for a book titled The Power of Less. I was interested in The Power of Who simply because of Bob’s bio on [...]

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