October 14, 2009
Everyone is looking for ways to save on their marketing costs, and rightfully so. But sometimes this is hard to do without either sacrificing the quality of your marketing or the quantity (amount of people you can reach).
One tactic that a lot of companies and organizations are using that can easily be copied by college [...]
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September 8, 2009
There’s a concept in the internet marketing world called “Stacking The Cool” that is used to sell more products, whatever those products happen to be. If applied creatively, I think the concept of stacking the cool can be used by college athletic ticket offices to sell more tickets.
Stacking the cool is best described as offering [...]
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