BNET has a good feature this month titled “NFL Inc.: The Business Behind the Game“.
It’s a good read for anyone involved in sports marketing at the college level. Sometimes it pays to see what others outside your immediate world (college sports marketing) are doing to be successful and apply those strategies to your situation. Who knows, your career path may lead to working with one of these organizations down the road.
The feature is divided into four sections:
Official Team Standings By Financial Metrics
(Only one team, the Detroit Lions lost money last year)
BNET’s Choice for the Smartest Business Team
(New England Patriots)
(See what kind of technology teams are implementing…you won’t believe the heat sensor pill), and
The Top 10 NFL Stadiums by Revenue
(Might pay to visit some of these stadiums to see if there are any ideas you could bring back to your school)
