Personalized marketing is a great way to strike a chord with your prospects, but especially those who you want to make feel a little extra special. Season ticket holders, as well as fans who regularly purchase premium tickets and suites come to mind as a great target audience for this type of communication.

A few months ago we worked with Vince Sweeney and his team at the University of Wisconsin to market a few remaining premium and club seats they had left. The great thing about marketing premium seats is that if you target the right audience and combine it with a unique personalized marketing piece, you can easily make your campaign money back just by selling a few tickets.

This campaign not only generated multiple premium and club ticket sales for Wisconsin, but it generated a lot of inbound calls and interest which led to other ticket packages being sold as well. A true Win-Win.

Below is a look at the package we put together. In addition to the outside of the mail piece being personalized with each recipient’s name on the back of a Wisconsin jersey, it also included a keepsake 5 x 7 photo of the same image. This goes a long way in showing your customers how important they are to your school and your overall success.

Front cover that shows through the window of a 6 x 9 envelope

Inside with info. on premium and club seats, messages from AD, past player, etc.